The Great Data and Analytics Race

The past week saw the announcement of two new partnerships as consultants to both the buy and sell-side seek to better serve their clients in the illiquid markets.

CEPRES, a provider of analytics and data exchange for private equity and other illiquid asset classes, announced this week it had formed a partnership which will allow Bain & Co to access insights and tools which promise to deliver ‘new levels of value’ for its private equity GP clients.

In other news, leading custodian BNP Paribas took a strategic stake in AssetMetrix, allowing it to expand and digitize its services to clients and investors through the provision of analytics and reporting tools dedicated to the analysis of private capital asset classes.

These two new partnerships mark the continuation of a trend where consultants and custodians are making moves to better serve a client base which is crying out for more robust reporting and analytical tools.

Another notable deal in September saw multi-asset class portfolio monitoring specialist Solovis partner with State Street to facilitate improvements to the Powered by DataGX product. And of course, Blackrock’s acquisition of eFront opens up opportunities for products which encompass entire investment portfolios. Other notable firms in the space such as Burgiss, which recently unveiled a new and improved UI, also maintain important custodian relationships.

What is fueling this trend?

The term ‘alternative’ assets is looking increasingly outdated as institutional investor allocations to private capital asset classes rise and grow in sophistication. With more products to choose from in more areas, and with more means of accessing investments (funds, direct, co-investments, separate accounts etc), there is an increasing demand for high-quality data and analytics as allocators seek to more effectively monitor and manage their portfolios.

This demand is also extending to firms advising and managing assets, and could prove to be a key factor in this already competitive market.

What are the Key Features?

Products in this area pack a lot of functionality into their platforms, but there are some key areas which can act as real differentiators:

Data Ingestion

In order to provide robust analytics, investment data must be entered into the platform in a timely and accurate manner – an activity made challenging due to inconsistent (and in some cases outdated) reporting standards. Providers in this space such as Chronograph are increasingly using the latest technology to automate elements of the ingestion process, while many offer analyst services to manage the process on behalf of clients.

It is likely that both pressure from LPs and groups such as the ADS Initiative will result in higher quality, more standardized reporting from GPs, making this piece of the puzzle less of a headache in years to come.

Data and Analytics

Here’s where things get really interesting. There are really three main types of data at play in the industry today:

• User Data: which is completely transparent and granular at both the fund and portfolio company level

• Benchmarked User Data: which lacks transparency, but is granular at both fund and portfolio levels.

• Market Data: which is completely transparent, but lacks granularity especially at the portfolio company level.

Platforms in the industry today have a mix of these three elements forming the basis of the data layer which power the analytics, and each has an essential part to play:

• User data is the core piece, showing the user how they are performing over time, helping to illuminate exposure to different industries and geographies, facilitating cash flow modeling, VaR and much more.

• Benchmarked user data aggregates client data to produce granular, anonymized benchmarks based on large datasets. These benchmarks, such as those produced by Burgiss and CEPRES, are robust in that they do not suffer from survivorship or reporting bias and offer a level of granularity which transparent market data providers cannot match.

• Market data providers (such as Pitchbook and Preqin), while not as granular, are necessary to show how specific firms have performed and form an important component of the fund discovery and due diligence piece which is so important in today’s complex marketplace.

Pressure is growing on technology providers to utilize all three areas effectively. We are also seeing the emergence of a fourth piece, which is the voluntary, case-by-case provision of portfolio company-level granularity to non-investors over a platform to facilitate fund discovery as GPs take a more long-term approach to capital raising.

Winners in this space will be those that manage the relationships, partnerships and technology required to bring these data elements together, layering analytics to facilitate deep understanding for their users. Add in fund discovery functionality and the ability to conduct both primary and secondary transactions and you have the making of a truly ‘killer app’ for the private capital markets.

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