Affinity, a leading relationship intelligence platform (click here to view our primer on Relationship Intelligence) today announced a new integration with Pitchbook, a leading provider of financial data and technology.

Users of Affinity will now be able to see additional investor and company data directly on the Affinity platform, allowing for:

Companies: Get information on the industry, location, demographics, financing, assets under management, and more on both public and private companies.
Investors: Review details on a company’s investors and assess fund performance to gauge their experience.
Funding: Explore granular funding data, including funding type, amount, date, and post-money valuation.

If you are an Affinity user (full disclaimer, PE Stack uses Affinity and we love it) then you won’t need any further explanation. But for the uninitiated , here’s why this integration is so important.

Affinity helps its users to understand relationships and improve business development and outreach through its intelligent mapping and prediction models. Adding sources of third party data allows for:

More intelligent outreach: through allowing users to better understand a target company’s current situation with funding, financial status etc.
The discovery of new and adjacent routes to forming relationships: by seeing which companies worked with other companies. For example, discovering and then leveraging existing relationships with investors in a target company to gain warm introductions.
Saving valuable time: by eliminating the need to have two platforms open at the same time, searching via two different platforms, manually importing information.

In order to access the data, users will need access to both platforms.

For more information on Affinity, Pitchbook, and other data and relationship intelligence tools, please view our free Vendor Profiles platform, or give us a call at our Los Angeles office - +1 818 964 1576